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Wedjdane Nahili, Auteur ; Khaled Rezeg, Directeur de thèse | Biskra [Algérie] : Faculté des Sciences Exactes et des Sciences de la Nature et de la Vie, Université Mohamed Khider | 2020Long before the invention of the Internet, the purchasing process and customer behaviour were supported by the word-of-mouth, as it was the only channel to acquire feedback and customer reviews. In many cases, our buying choices were made with[...]
