Monographie imprimée

Business-to-Business Marketing : How to Understand and Succeed in Business Marketing in an Emerging Africa

Richard Afriyie Owusu, Auteur ; Robert E. Hinson, Auteur ; Ogechi Adeola, Auteur | 2021

Business-to-Business Marketing: An African Perspective: How to Understand and Succeed in Business Marketing in an Emerging Africa is a comprehensive application of the most current research results, concepts and frameworks to the African busines[...]

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