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Documents disponibles chez cet éditeur (42)
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Joe Ben Hoyle, Auteur ; Thomas Schaefer, Auteur ; Timothy Doupnik, Auteur | NewYork : Mc Graw Hill | 2023The 15th edition allows students to think critically, just as they will in their careers and preparing for the CPA exam. It provides a well-balanced appreciation of the accounting profession and focuses on past controversies and present resoluti[...]
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The 2024 release of Applied Statistics in Business and Economics offers a complete yet student-friendly application-based approach necessary for student success in the classroom and beyond. This title continues to focus on Excel and business app[...]
Monographie imprimée
Douglas Lind, Auteur ; William Marchal, Auteur ; Samuel Wathen, Auteur | NewYork : Mc Graw Hill | 2024Business and Economics is a highly regarded title that equips students with a conceptual understanding and interpretation of statistics and its applications in the business world, while also promoting diversity, equity, and inclusion. The 2024 r[...]
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A rapidly evolving global workplace requires students to develop a variety of professional skills to succeed. Professional success often rests on the ability to listen, engender trust, adapt to cultural differences, and consider the perspective [...]
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Paula Lentz, Auteur ; Kathryn Rentz, Auteur ; Kristen Getchell, Auteur | NewYork : Mc Graw Hill | 2024Business Communication: A Problem-Solving Approach prepares students to take charge of the communication challenges they'll face on the job. With a focus on effective decision making, the text provides a process for analyzing communication probl[...]
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Business Driven Information Systems discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives should drive technology choices and provides[...]Nouveauté
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Business Statistics: Communicating with Numbers takes a comprehensive and contemporary approach that aims to bridge the gap between how statistics is taught and applied in the business world. This title not only prepares students in basic statis[...]
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Contemporary Management mirrors the most up-to-date account of changes taking place in today's management practices by incorporating recent developments in management theory and research. It provides timely examples of how managers of companies,[...]
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Stephen Ross, Auteur ; Randolph Westerfield, Auteur ; Jeffrey Jaffe, Auteur | NewYork : Mc Graw Hill | 2023Corporate Finance: Core Principles and Applications wasdeveloped for the graduate (MBA) level as a concise, up-to-date, andto-the-point product, the majority of which can be realistically covered in asingle term or course. To achieve theobjecti[...]
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Monographie imprimée
Arthur Thompson, Auteur ; Margaret Peteraf, Auteur ; John Gamble, Auteur | NewYork : Mc Graw Hill | 2024Crafting & Executing Strategy The Quest for Competitive Advantage: Concepts & Cases has a long-standing reputation of being the most teachable text. It is regarded as the benchmark by which all others are measured. It is engaging, clearly articu[...]
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Sachdev's, Digital Marketing 1e is targeted primarily for undergraduate courses with flexibility to support certificate and graduate programs. Twelve chapters with three foundational chapters covering general topics of digital marketing and seve[...]
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Charles Bamford, Auteur | NewYork : Mc Graw HillThis title emphasizes three core tenets necessary to start an entrepreneurial venture: 1. Art of using your accumulated experiences along with practical examples to turn any entrepreneurial venture into a success. 2. Science of taking what is al[...]
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The starting point in learning marketing analytics is to understand the marketing problem. The second is asking the right business question. The data will help you tell the story. We live in a global, highly competitive, rapidly changin[...]
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Essentials of Negotiation is a condensed version of the main text, Negotiation. It explores the major concepts and theories of the psychology of bargaining and negotiation, and the dynamics of interpersonal and inter-group conflict and its resol[...]
