| Titre : | Entrepreneurship : The Art, Science, And Process For Success |
| Auteurs : | Charles Bamford, Auteur |
| Type de document : | Monographie imprimée |
| Editeur : | NewYork : Mc Graw Hill |
| ISBN/ISSN/EAN : | 978-1-266-55153-6 |
| Format : | 337P / 28 cm |
| Langues: | Anglais |
| Résumé : |
This title emphasizes three core tenets necessary to start an entrepreneurial venture: 1. Art of using your accumulated experiences along with practical examples to turn any entrepreneurial venture into a success. 2. Science of taking what is already known as the heart of starting and running a successful entrepreneurial venture. 3. Processes that have proved themselves over decades of research and experience that tie these two areas together into a coherent and organized business. With its adaptive learning tools, students learn the art, science, and process of designing, starting, and managing a small business. Through its real-world approach, students take roles of a financial analyst, marketer, and business owner, and think critically to develop a plan to survive in the ever-changing world. The authors built the entire book around building a plan so that at the end of the course the students will have crafted their own business plans.
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| Sommaire : |
PART 1: LAYING THE GROUNDWORK FOR YOUR BUSINESS
1. The Twenty-First-Century Entrepreneur 2. Individual Leadership and Entrepreneurial Start-Ups 3. Business Idea Generation and Initial Evaluation PART 2: DUE DILIGENCE ON THE BUSINESS IDEA 4. External Analysis 5. Business Mission and Strategy PART 3: ESTABLISHING A FINANCIAL FOUNDATION 6. Analyzing Cash Flow and Other Financial Information 7. Financing and Accounting 8. Business and Financial Analysis PART 4: BUILDING THE BUSINESS 9. Legal Issues with a New Business 10. Human Resources Management 11. Marketing 12. Establishing Operations PART 5: IMPORTANT ISSUES FOR ENTREPRENEURS 13. Exit/Harvest/Turnaround 14. Franchising and Purchasing an Existing Business PART 6: MINICASES 1. Patrick Woodson: Dave's Hot Chicken Franchise 2. Michael Sherrod: AddLibra/IndieBound 3. Jeff Lively: Lively Furniture Restoration 4. Martin McNeese: TechnikOne 5. Oscar Morales: MKX Construction 6. BP Battles: The Boardroom Whisky and Cigar Lounge 7. Derrick Walker: Smoke-A-Holics BBQ 8. Kathy Lopes and Jon Austin: Bark Pet Grooming 9. Christina Hollerbach: HTLC Ventures, Inc. 10. Susan Sledge: Sledge Distillery 11. Stephen Nixon, Vince Mayfield, and Louis Erickson: TalkingPARENTS 12. Patrick and Natalie Meyer: Pure Canopy Coffee and Tea 13. Juan Lopez: Best Choice Tree Care, LL |
Disponibilité (1)
| Cote | Support | Localisation | Statut |
|---|---|---|---|
| EN/305 | Livre | Bibliotheque faculte economie gestion | Consultable |
