| Titre : | Global Business Today : 2024 Release |
| Auteurs : | Charles Hill, Auteur |
| Type de document : | Monographie imprimée |
| Editeur : | NewYork : Mc Graw Hill, 2024 |
| ISBN/ISSN/EAN : | 978-1-266-93259-5 |
| Format : | 608P / 28 cm |
| Langues: | Anglais |
| Résumé : |
Global Business Today sets the standard for International Business courses, at both undergraduate and graduate levels. It is relevant (timely, comprehensive), practical (focused on applications of concepts), and integrated (logical flow of topics from chapter to chapter). The success of past editions was based on the incorporation of leading-edge research, the use of the up-to-date examples and statistics to illustrate global trends and enterprise strategy, and the discussion of current events within the context of the appropriate theory. Building on these strengths, the 2024 Release focused on the following:
1. Incorporate new insights from scholarly research. 2. Make sure the content covers all appropriate issues. 3. Make sure the text is up to date with current events, statistics, and examples. 4. Add new and insightful opening and closing cases in most chapters. 5. Incorporate global EDGE™ features in every chapter. 6. Connect every chapter to a focus on managerial implications. |
| Sommaire : |
PART ONE: INTRODUCTION AND OVERVIEW
1. Globalization PART TWO: NATIONAL DIFFERENCES 2. National Differences in Political, Economic, and Legal Systems 3. National Differences in Economic Development 4. Differences in Culture 5. Ethics, Corporate Social Responsibility, and Sustainability PART THREE: THE GLOBAL TRADE AND INVESTMENT ENVIRONMENT 6. International Trade Theory 7. Government Policy and International Trade 8. Foreign Direct Investment 9. Regional Economic Integration PART FOUR: THE GLOBAL MONETARY SYSTEM 10. The Foreign Exchange Market 11. The International Monetary System PART FIVE: THE STRATEGY OF INTERNATIONAL BUSINESS 12. The Strategy of International Business 13. Entering Developed and Emerging Markets PART SIX: INTERNATIONAL BUSINESS FUNCTIONS 14. Exporting, Importing, and Countertrade 15. Global Production and Supply Chain Management 16. Global Marketing and Business Analytics 17. Global Human Resource Management |
Disponibilité (1)
| Cote | Support | Localisation | Statut |
|---|---|---|---|
| EN/318 | Livre | Bibliotheque faculte economie gestion | Consultable |
