. Bibliotheque faculte economie gestion
Marketing
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Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 19th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion[...]
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Fernanda Cahen, Auteur ; Lourdes Casanova, Auteur | Cambridge, England : Cambridge University Press | 2021In recent years, emerging markets have come to represent the largest share of global GDP and have made gains in economic development and political influence. In turn, emerging market companies have taken on a new level of importance in driving i[...]
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Elizabeth Parsons, Auteur ; Pauline Maclaran, Auteur ; Andreas Chatzidakis, Auteur | Routledge | 2023This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital marketing digs deeply into two new frontiers of[...]
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Anthony Saunders, Auteur ; Marcia Millon Cornett, Auteur ; Otgontsetseg Erhemjamts, Auteur | NewYork : Mc Graw Hill | 2024In response to evolving economic and competitive landscapes, this book underscores the increasing importance of focusing on both profit and risk. It provides a distinctive analysis of the risks encountered by investors and savers engaging with f[...]
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The starting point in learning marketing analytics is to understand the marketing problem. The second is asking the right business question. The data will help you tell the story. We live in a global, highly competitive, rapidly changin[...]
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Sachdev's, Digital Marketing 1e is targeted primarily for undergraduate courses with flexibility to support certificate and graduate programs. Twelve chapters with three foundational chapters covering general topics of digital marketing and seve[...]
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In the newly revised third edition of The Leadership Pipeline, a team of veteran leadership practitioners delivers a practical and essential framework for identifying future leaders, assessing their competence, planning their development, nurtur[...]
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Sales is at the heart of modern business. Understanding and using aspects of sales in order to improve for-profit businesses, not-for-profit organizations, and students’ career prospects is a critical and relevant to all students, regardless of[...]
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Alan Charlesworth, AuteurThis short form textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing. The author, a well-renowned teacher and writer on the subject, presents a concise and clear structure that works ste[...]
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Catherine Lejealle, Auteur ; Thierry Delécolle, Auteur | 2017Jamais le marketing n'aura connu autant de révolutions qu'avec Internet! Cet aide-mémoire vise à comprendre et appréhender les transformations du marketing liées au digital, tant sur la demande des consommateurs, l'offre que l'entreprise. Il per[...]
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